With links to pages on your website, you can send people there every time you send an email. Write intriguing subjects and provide great content.
Use buttons for calls-to-action that send people to your restaurant site for more info. Make them mobile-friendly and enticing photos and videos for high traffic. And make sure to personalize the emails, so they are addressed to each person.
Finally, be sure to do A/B tests for your emails to see which version gets the most clicks and opens. For example, use two different subject lines for your tests.
#6: Work with Influencers for high traffic
An influencer is someone who has clout in your community. This might be a food or lifestyle blogger. The good ones have a large social media following and, most likely, a lot of website visitors.
So, find one or several in your city to work with. Talk to them about a partnership. Here are a few ways this works.
- Offer to pay them to post content on their social media platforms with a link and shout-out to you.
- Invite all the food bloggers in town to a free meal. If you can throw them a party and close your restaurant to anyone else, you make them feel special. Ask them to write about it on their own blogs and social media.
- Write blogs on one another’s blog with links to your site.
#7: Claim and Optimize for high traffic Your Google Business Profile
This is your restaurant’s digital storefront.
Make sure you complete every Google Business Profile pages fully for each location.
- Use accurate NAP (Name, Address, Phone)
- Add categories, photos, menus, hours
- Create Google Posts updates weekly
- Respond to every review (yes, even negative ones)
Restaurants that do this get 70% more engagement on Google.
#8: Standardize Your Listings Across the Web
Your location info must be consistent on the most important platforms and listing:
- Google
- Yelp
- Tripadvisor
- Facebook
- Apple Maps
- UberEats / DoorDash
- OpenTable
- Mapstr
- TheFork
- Bing
#9: Build a Fast, Mobile-Friendly Website
90% of restaurant searches happen on mobile. So, you need to make sure a client can access your website as quickly as possible on a smartphone.
Make sure your site:
- Load speed: under 2 seconds
- Mobile-optimized (design)
- Menu should be HTML, not PDF
- Add CTAs: “Book now,” “Order online,” etc.
#10: Create One Page Per Restaurant Location for high traffic
Think of it like this: your main website supports your brand, like a tree. For each locations, you need to add branches.
Each page needs:
- Business name, address, hours
- Local keywords
- Reviews + images
- Location schema
- Embedded map
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